Solar Search Engine Optimization (SEO) for businesses and companies involved in the renewable energy industry is now more important than ever.
This is because, the solar industry is becoming competitive and most prospects start with their best friend, Google.
However, there is a sad trend: many businessmen or women/companies either find solar SEO too difficult (and hence, unattainable) or simply don’t care.
This results in poor rankings on search engines, loss of qualified leads/traffic and ultimately, a very poor and unimpressive ROI – especially when money is instead spent on other direct methods of advertisements such as PPC or PPV; methods that sadly attract visitors who are not interested in solar. Wasted funds and wasted traffic on bounced hits.
This can be changed however – that is if you are willing to follow my instructions carefully and are patient enough for the results.
First, a warning though:
Solar SEO Warning:
SEO (whether for a solar company/enterprises or any other business) is not an issue that brings out results in a day – or even week. However, with patience, the right practices, skill and diligence in executing it, it begins to reap noticeable results after about 2 weeks and fully blossoms between 3 – 6 months.
Kindly take note thus that it Search Engine Optimization is not a hasty business. However, the results are long lasting and will actually last a long time even when you have forgotten the moves you took. When you start enjoying the benefits thus, you will be astonished to see that clients will be knocking right on your door and each, with an open wallet, purse, cheque or credit/debit card!
Enough of the warning…shall we continue?
The Need For Clean Energy SEO
This means that, all the other million – or billions of other entries targeting the same keyword (but sadly are on the 2nd page forth), share only a miserly 8.3%!
However, to make matters worse, the same SEO report from Chitika also reports that, the first entry on the very first page of Google (or any other search engine for that matter), claims a whopping 32.5% of the clicks relating to that keyword alone! That is, if all other things are equal.
If the first item on the first page is properly optimized and set to convert (by means of its meta-description and careful choice of words), it is not uncommon to see that the first item alone claiming more than 75% of the overall traffic accruable to the particular keyword alone (thereby leaving all the other thousands/millions of entries a market share of 35% or less).
This is something to ponder on…
Again, The Union of Concerned Scientists in an article titled: Solar Power on the Rise: The Technologies and Polices Behind a Booming Energy Sector argued brilliantly that solar power, with its ability to pose no threat to the environment, save cost and escape the fuel price spikes, is generally becoming acceptable worldwide and openly used all over the world.
The publication further argued that, as far back as 2014, the US alone had more than 480,000 solar systems installed. These systems added a healthy 13,400 megawatts (MW) – enough to power up to 2.4 million typical American households!
With such an awesome potential in stock, there can only be one deduction: solar energy is the next big thing – and is already attracting competition. This competition is one that is quite serious about business. Isn’t that enough reason to care about solar search engine optimization and importantly, see that your solar business/company takes its place right up the SERPs where it deserves?
Advantages of Alternative Energy Search Engine Optimization for Businesses and Companies
The need for engaging in solar SEO for your solar energy business has already been treated in the preceding paragraphs.
However, to do justice to this piece and furnish you the details you deserve, it is quite important to take note of the advantages you stand to gain if you are to attract organic traffic to your alternative energy business.
The time-tested and proved advantages are:
A Consistent Flow of Free Super Viable Leads
In the world of business advertising, no every lead is useful. As a matter of fact, some ‘business leads’ are practical useless and serve only to waste one’s time – or at best, provide ‘results’ that are not commensurate to the effort or money expended.
Done properly and correctly, Search Engine Optimization ensures leads that are already interested in what you are offering and have already taken the first step to search for it.
This means that, unlike the other advertising methods like PPC, PPV etc. the leads that actually land on your solar businesses pages are serious potential customers who are just waiting to give you good business once you offer what it is that they need.
It’s as simple as quite straightforward as that.
Persistent Traffic & Subsequent Engagement
One of the most fleeting things in running a website is traffic; it is here today and nowhere on the morrow. Unfortunately, it is traffic to a website that ensures business and makes the smooth engine of commerce run; targeted traffic, that is.
With organic traffic from search engine thus, you are assured of attracting the traffic that is interested in your business and ready to spend on your products and offer. What is more? The traffic isn’t the fleeing variant: it comes to stay and works round the clock even when you have completely forgotten that it is even there 🙂
Aside the persistent and continual flow of targeted traffic to your solar business because of the direct SEO efforts, it is also worthy of note that organic visitors are better in the business of engagement with content – since such an audience is already interested in alternative energy (particularly, solar energy) and is just waiting to convert.
This means that, as your ideal clients/customers land on your website, they are much more likely to share your content on social media or invite their friends over. When this happens (and it does all the time), you may have more business than you can comfortably handle!
Long Term Business
Aside SEO, all the other methods of advertisement for your solar business confer only very short term benefits.
Take for instance, advertising on a popular alternative energy website/blog or running dedicated Google ads. Once the term for the ads elapses in the first instance and your budget depletes in the second instance, the ads stop showing. This means, you either need to spend more or you are not in front of people that may matter to your business. ‘May’ is used in the sense that there is no guarantee that the eyes that see your ads in such instances are even ‘interested eyes’ in the first place.
On the other hands, SEO is a more of a ‘set it and forget it’ method of garnering new leads, leads that are super interested in your business, year in, year out. I am dead certain about this because a whopping 89% of shoppers used a search engine before buying as far back as 2012.
Now, if 89% of shoppers were that reliant on search results from Google & co. before buying as far back as 2012, what could be the current percentage now, 4 years later especially with the upsurge of mobile gadgets and social media?
Solar SEO is Less Capital Intensive Than any Other Form of Advertisement Today
This is a fact.
Once you successfully position your solar business as the ‘market leader’ in terms of your keywords, it is difficult to see how you’ll easily be displaced or lose that ranking – unless you do something silly.
On the other hand, all the other forms of advertising – both digital and non-digital require consistent dedication and financial consistency. This makes the real cost per lead astronomically higher than average – and leaves your solar business with the risk of attracting uninterested prospects or less than ideal clients.
Do you still doubt the wisdom of investing in solar SEO for your business?
How To Carry Out Search Engine Optimization For Your Solar Company Like a Pro
Well, chances are that if you are reading this piece, you are not a professional who is versed in SEO 🙂
However, in the event that you are – or can logically and correctly follow the steps outlined below, you are in perfect luck.
Brilliant use of Headlines
The headline of any work online is the first item – either the human visitors or search engines use to determine the relevancy of a piece of document or an otherwise difficult to classify webpage.
If you are thus interested in optimizing your alternative energy site for organic traffic, you need to start taking your headlines more seriously, especially as relates to writing clickable headlines that also double as emotional catches.
When your headlines are written in a very brilliant manner, the click-through to your site will increase and you will also notice something else: an increase in the shares you get on social media.
If you are thus to win the SEO race for your solar business, the earlier you learn and adopt this reality, the better for you and your business for both the short and long term.
SEO Friendly Sub-Headings
Aside the fact that you need to write power headlines that are seductive, keyword rich and will easily elicit clicks from your target audience, it is also important to make sure that your subheadings also contain your chosen keywords.
There is a rule for going about this anyway…
The h2 line should contain your primary keyword – with the other heading tags containing a variant of your main keyword(s).
Done correctly in this manner, you end up ranking for some solar and alternative energy keywords you did not initially plan to rank up for. Talk of killing 2 healthy birds with a single stone 🙂
Detailed Body Text
Today, content is everything – and long form content is fast winning the battle against its short form brother.
As a matter of fact, Neil Patel has argued (with empirical data), that the average word count for content that sits on the number one spot on Google for any keyword has a healthy 2,416 words!
What this means is quite simple: instead of writing super short entries of about 300 – 500 words for your solar business web copies, consider writing copies that are super detailed and cover all the areas that need to be covered on that particular subject.
A smart tip is to ensure that you write the best – and most comprehensiveness copy about your subject matter that there is on the web. Usually though, such thoroughness will well land you into tens of thousands of words!
However, get the logic straight: it is not the word count pe se that matters; rather, it is the thoroughness and comprehensiveness of your copy that really matters and ultimately counts.
Relevant Images/Image Tags
Search engines and users love images, especially when they are well laced and placed with great thought in your solar copy.
The reason for this is quite simple: most of your readers are visual and an image will ensure that they better comprehend the issue you are discussing.
According, adding appropriate images to your solar energy copy will surely go a long way, not only in appeasing the search engines and ensuring your company/business free organic traffic, but will also ensure that you pass your message out to your audience in a manner they will best understand and appreciate.
However, the relevancy of the images and the tag they are ascribed with is very important to note as non relevant images that are equally not tagged – or laced with your chosen keywords will certainly not give you the results you cherish for your energy business.
Powerful, Relevant Links
Links will continue to play a very important role in the business of search traffic and the process of attracting organic traffic to a business – solar based or not.
However, not all types of links are useful. For links to have any SEO value for your clean energy business, they must:
- Be dofollow;
- Niche related;
- Authoritative &
- Preferably, be editorial in nature.
If you get the four points right, the next important things to do includes:
- Varying your anchor text to cover your keyword variants;
- Varying the source of the links (blogs, forums, comments, guest posts etc) &
- Making certain that you aren’t linking to ‘bad neighborhood’.
Videos are playing a major part in SEO, a part that it is difficult to either neglect or outrightly underestimate.
The reason is clear: good video that teaches your audience what you have reduced in writing (in a practical manner) helps them understand what you are talking about better.
In the world of clean energy too, this is no different – the interests of the readers come first and adding related videos to the overall mix is one of the most brilliant ways to ensure that you satisfy this hunger for detail/thoroughness.
Use of Keywords – with Buyer Intent
Finally, to ace renewable energy SEO, it is very important to target not just keywords related to solar or your company…you must also make certain that these keywords are the ones that your ideal customer types in Google (or any other search engine) when he/she is interested in making a purchase.
Targeting keywords with buyer intent ensures that you attract only leads that are not just interested in what you do, but are at the critical point of purchase and are as a matter of fact, looking to buy either your solar products or looking to make use of your clean energy service(s)
It’s as simple as that.
Such keywords include:
- Best solar company in (insert your city or country here);
- Affordable solar home units;
- Best solar reading lamps;
- Reliable solar street lights etc.
Don’t Have Time/Expertise to Take your Clean Energy Company to Google’s First Page? Hire a Competent Solar Freelance Writer to Handle your Writing, SEO & Achieve this Feat for You
There is a standing joke in the SEO world that runs: ‘if you hide a dead body on the second page of Google, it would take a combined effort of the the American FBI, British New Scotland Yard, Israeli Mossad, and the Russian Politsiya roughly about 1 million years, working day and night to figure out that the second page could hold a full grown human corpse’.
Gross joke, no doubt.
But the point is that, your solar business or company could be that sad ‘corpse’, carefully hidden from the view of your potential customers and tucked away in Google’s archives.
If this is the position of your solar business or company, let’s talk. Click here and I’ll be super glad to help you attain the visibility you so dearly crave and rightly deserve for your alternative energy business.