Blogging is very important for a business. It helps the business in question attract new Leads, get consistent and viable traffic and importantly, establish niche authority.
In this regard, a solar energy business is no exception: to move ahead and break even in this age and time, a blog – and consistent blogging is not an option; it’s compulsory.
However, what is the position of a solar energy business that understands this reality, is willing to blog, actually sets up a blog but (sadly) winds up publishing unrelated nonsense?
A sad reality awaits such a renewable energy concern: it won’t benefit from any of the proven benefits of business blogging!
Unfortunately, this is the route many solar energy companies and businesses are plying today. For such businesses thus, they see no need to blog further, engage the services of a solar energy freelance writer or even maintain their business sites again 🙂
The end for such a business, without much looking, is pretty clear: monumental failure!
If your green energy company or business is facing this mess and you’re confused about the type of blog posts to publish or are typically not seeing any results from your blogging efforts, today’s blog post is directed at you.
Kindly follow me down the page.
The 3 Major Effects of Publishing the Wrong Manner of Blog Posts on your Solar Energy Business Blog
Before I show you what manner of blog posts your clean energy business/company needs to consistently focus on to reap the various benefits of business blogging shared above, lets see what really happens when you tow the wrong path and mess around publishing useless posts that you shouldn’t be bothering with (in the first place).
Here are the top 3 issues your solar business/company faces when you publish the wrong type of blog posts:
- You attract the wrong type of audience – those who are not interested in solar energy or your own products/services. With such a reality, the conversion process is well impossible!
- Visitors who land on your site bounce back – a reality that sends off a negative sign to Google and other search engines. The next logical step, when this happens, is the fact of your blog losing its ranking on the SERPs.
- The money and efforts spent retaining in-house writers or hiring a solar writer is completely wasted as the ROI isn’t justified.
Having taken a look at the top 3 ways that your solar energy business suffers when you’re blogging the wrong way, let’s see how you can blog the right way and reap all the awesome benefits that come with getting solar business blogging right.
The Type of Blog Posts you Should Publish on your Solar Energy Blog to Attract Viable Leads
Without wasting your time, here are the type of blog posts you should publish on your solar energy business blog to attract viable Leads:
1. Posts about How Solar Energy can Solve Annoying Power Needs
Power is still a challenge in many parts of the world. In places where it not an outright challenge (Western Europe & North America primarily), it is prohibitively expensive – giving room for an alternative which solar graciously fills.
However, many persons, irrespective of where they live, do not know that solar energy can solve their energy woes or save them serious cost, if they invest in it.
As a solar energy business thus, your first task is to address these persons – these prospective customers/clients who desperately need your services but are not aware of the fact that there is actually an alternative for them that is both practical and cost efficient.
Usually, these category of Leads convert in an awesome and quick manner…these are persons who have a gnawing pain that only your business can take away by providing the exact solution.
Seize the moment, dazzle them with your array of products and services and watch them beautifully convert in a manner you never imagined possible before.
2. Detailed Entries about New Products and How they can Make the Life of a Lead (Way) Better
My solar energy freelance services were once retained by a client who desired that I review some portable solar generators for him.
This was an easy – but quite frustrating task: many of the generators he penciled down did not have detailed product descriptions, specs and features on the manufacturer’s own site!
I had to rely on secondary sites and sources for that particular assignment. After I completed my task with the client satisfactorily, I reached out to some of the most lagging solar generator companies that did not have details about their products and a good number of them saw sense in retaining my services.
Here is the point being made here: as a solar energy business concern, you should rank top for your products/services when they are searched for on a traditional search engine. As much as possible thus, marketplaces like Amazon and eBay should come only after your very own site.
That is not all. As the manufacturer of such products or the company responsible for the said service, you also have a duty not just to rank for the keywords in question: you should also strive to convert Leads that search for that keyword and land on your page!
To convert Leads in such a manner, you have to make certain that you do not only list the awesome products features or service menu; you must also show such Leads (as land on your site) how your products/services will make their life better and importantly, convince them that you’re the company/business that can take away the pain they have that has even prompted the search query in the first place.
To ensure this, you’ll have to:
- Write really badass content – and ensure that your content is the most detailed online.
- Use eye captivating pictures that are of high quality/resolution. If you need solar themed loyalty free images, you can find them here.
- Use emotional language that appeals to the heart primarily and not the head.
- Focus on how the features will make the life of the Lead better or take away his/her pains rather than emphasizing raw specs/features.
- Ensure that your Call to Actions (CTAs) are straightforward, unambiguous and targeted at a pain point a visitor who landed on your site via a search engine will find difficult to resist.
- Focus on buyer keywords and particularly target buyers who are right at the point of opening their wallets and buying. However, create time to also publish posts that target the other phases of the buying cycle. Not all buyers follow the traditional buying process.
3. Posts about Successful Solar Energy Switches
Human beings are by nature, social animals – and your solar energy Leads/prospective customers are no exception.
However, in modern social reality, the definition of being ‘social’ extends from being merely friendly and warm to actually taking a cue from what others are doing and desiring to do same.
This means that, Leads are much more inclined to convert when they see that solar is not a strange concept from Mars or the moon – and as a matter of fact, regular people like them are already living the solar energy reality and are better off for it.
To make this happen, you need to blog often about successful solar energy switches of your customers/clients, taking care to highlight their initial fears and emphasizing how those fears were tackled professionally, giving room for great results.
Also, when you’re running blog posts about successful solar energy switches of your customers/clients, be certain to ensure that you actually visit their homes and take a lot of photos.
These photos should both display your expertise (as a solar energy professional) and also cover the fact that your customers are actively enjoying your company’s solar installation and prefer this new reality over the grid anytime, anywhere.
To cap up, also include the specific advantages your clients/customers indicate as being their biggest joy for switching over to solar.
If this reason is one of the top reasons you have already earmarked as being responsible for Leads switching over to solar, include them (all) in your blog posts. If you run a magazine or any other offline print medium, be certain to also include them right inside.
With this, you’ll discover that conversions will take an upwards dive. Nothing converts, in my experience of the industry, better than the fact that folks (who are in the league of target Leads) are already going the solar way – and flaunting it 🙂
4. Posts about Legislation and Incentives
As widespread and as important as solar energy is today, there are still many cities, regions & countries that have awkward legislation against this clean, renewable energy source.
While there are regions, cities and nations that are reluctant to deploy renewable solar energy (and in some cases, even have legislation against it), there are some states/countries that are eager to promote this interesting and safe energy source via a plethora of options. One of such options is the Solar Investment Tax Credit (ITC) deployed by the United States Government.
Now, part of your solar energy blog posts should be awareness creation as regards these two, possible extremes – if they apply in your state/country of residence/business.
Naturally, if your company is doing business in a country where solar energy is illegal, it would need to team up with other like businesses, companies and pressure groups in order to pressure the government to lift the ban.
The activities that your company is carrying out under this head could make for excellent blog posts – as it details exactly what you’re doing (from a corporate standpoint) to achieve a final lift of the ban – just like Senegal did.
For instance, where a Tax Credit scheme is available, it is also your business/company’s responsibility to ensure that you make this known to your target clients/customers. This, as minor as it may appear, would be responsible for more conversions that you can now imagine – or fathom.
Further, other minor issues like the suitability of the weather of a particular region, state or country to solar energy could also be a nagging issue for most of your Leads.
This type of concerns should also be treated via blog posts – with statistics and authoritative data to back up. Leads would certainly be enlightened about this manner of data and information and would certainly not just consume it: a fair number of them would also convert.
5. Posts that Generally Address the Most Notorious FAQs
Finally, any solar energy business that is blogging today ought to compile a list of the most notorious FAQs and treat each one, in full detail, as a blog post.
In WordPress, such posts can be offered under a distinct category (maybe, labelled ‘FAQs’) and presented to your audience.
The essence of this is that the most persistent questions you get asked as a business are treated and left for all prospective clients/customers to see for themselves – a situation that presents a win-win situation for all parties involved.
Further, this category of posts should also address valid and pressing concerns about your service or something related to solar energy that the Leads may have challenges with.
The posts therefore are targeted at very hungry consumers who are aware of the urgent and demanding problems they have and are looking at a solution; a solution they know that you have an answer to. Conversion at this point is going to be as easy as tapping solar energy from the sun using solar panels on a very sunny day!
Finally, authority is projected when some of your posts treat these FAQs. The Leads that land on your site come face to face with your expertise as a business and are more than convinced (looking at the manner you answer the questions, analyze and present data) that your business/company knows what it is doing.
What Solar Energy Blogging is Not!
After explaining what solar energy blogging is and importantly, what your company/business stands to benefit from it, it is instructive that I also tell you what solar energy blogging is not!
I’ll do this in 4 smart points:
First, clean energy blogging is not the proliferation of sales pages in the guise of blog posts! This will piss off your Leads and they’ll bounce off and look elsewhere.
The goal is to build a community where Leads feel welcomed and at home, finding value with every post and gradually developing enough trust as they flip through the articles on your site to do business with you because of the sheer knowledge and value you usher them for free.
Always keep this in mind.
Second, solar energy blogging is not hard selling. Don’t hard sell!
Instead, your business/company should present solutions to your Lead’s urgent and pressing power problems and position yourself as the solution to that urgent and pressing need.
This means that, your offers should flow in naturally – as a soft sell and not the typical coarse, hard sell that is typically associated with desperate salesmen who are completely crazy and eager to make money at all cost – even if its a penny and the solutions they have are ultimately not what a Lead is looking for 🙂
Third, your blog posts as a solar energy business/company should be geared towards helping your ideal customer solve a problem – and should not take a ‘general-broad’ approach.
If your posts do not achieve this ultimate goal – or achieve a closely allied goal, then, do not publish them…
Finally, it is instructive that your blog posts address one Lead at a time…and that Lead should be your ideal customer/client – as you envision him/her and not the other way round.
This will help you add perspective to the lines of the post as you craft them and will ultimately help you focus on getting the attention of your audience in a manner that your competitors will truly marvel and wonder at.
For instance, this post only focuses on solar energy business owners/companies who are in the dark about what solar business blogging is and are desirous of getting back right on track.
If you’re careful, you’ll notice that, I have not bothered to address the folks who run a solar concern but are still wondering if blogging is the way to go.
I have not also bothered addressing solar business owners/companies that are looking for more Leads via blogging and are interested for tips.
Further, I have not bothered to address solar energy professionals who are concerned about their landing pages and are desirous in seeing them convert better.
I have focused on just a single theme because, all the 3 items I have mentioned here have already been sufficiently covered by other blog posts (right on this blog) or will be covered at a later date.
Why then should I then divide my attention when I’m pretty certain I’ll get this blog post to achieve more by focusing and concentrating my energies?
You get this gist? Talk to one Lead, reader or prospective customer/client at a time. No more, no less and watch as the magic of conversion unfolds via the mighty wings of singular focus 🙂
Now, Can your Solar Energy Business/Company Blog in a Professional & Profitable Manner?
This is the grand object of this post – to ensure that your solar energy business masters the art of business blogging in a manner that truly brings results that justifies the entire exercise.
If your business can proceed from here, awesome…my sole aim has been achieved and I can now relax and smile like a fulfilled person 🙂
However, if for one reason or the other you missed the process, the process appears rather too complex for your or you’re damn busy and would like some help, I’ll be glad to help you for a good fee.
Click here, fill the form and let’s talk 🙂