If you’re looking for royalty free photos for your solar energy website, blog or business, you’ve landed on the right page.
According to this research published by the Social Science Research Network (SSRN), 65% of the population are visual learners.
This means that, just under two-thirds of the population make sense of information, including blog posts, social media updates and generic articles better when photos/images are included and are an active part of the story.
For you as a solar energy businessperson or company, this means, constantly looking for photos to add to your solar energy themed works and creations.
The problem however, lies in the fact that most of the professional (solar themed) photos out there are premium – costing anywhere from $5 right to a hefty $100 (or more).
If you’re just starting out – or are on a budget, expending $100 (or more) on a single photo is certainly not a smart business decision.
What then is your alternative when you’re faced with this reality? Royalty-free photos.
Getting these photos may be a problem though. However, if you follow the advice laid down here step by step, you’ll have great reason to thank me – right after reading this entry.
First things first though: does your solar energy business/company (really) need professional photos in the first place?
The answer is a HUGE yes!
5 Reasons Why You Need Professional Photos For Your Solar Energy Business
There are a plethora of reasons why you need professional solar themed photos for your clean energy business – assuming you’re new to this business model and need a push.
Here are the top 5:
- Your social media updates are best consumed when they are accompanied by attractive, large and professional photos. As a matter of fact, updates that are accompanied by images receive up to 87% more interaction!
- eBooks, reports and other materials are better consumed when images are incorporated, especially to illustrate a point or aid with their marketing, consumption or general acceptability.
- Blog posts are ‘stale’ and completely ‘dry’ without professional photos to accompany them.
- The home page of your solar energy business will be completely amateurish, if you rely on just blocks of text. Nice photos and an awesome design are what makes for great homepages.
- Finally, other landing pages will rarely convert close to their natural potential – without awesome photos to accompany them. With this reality, leads will instead make haste to ‘bounce off’ when they are faced with an annoying chunk of plain text.
Now that you’ve seen the importance and indispensability of professional photos in running your renewable energy business, let’s now take a look at where you need to look when you’re on a budget (or have no express budget for photos).
Top 4 Places Where You Can Get Royalty Free Professional Images For Your Solar Energy Business
As a professional solar energy freelance writer, I make use of the following 4 sources for high quality royalty free (solar energy themed) photos – especially when I’m working with clients that have no extra budget for photos (aside my fees).
Personally too, most of the photos I use on this site – and most of my solar energy projects are sourced from the 4 sources listed below.
The reason why I use these source is not primarily because I’m on a budget; the reason is that, most often, I get what I’m looking for right with them.
So, if I get what I’m looking for, why should I be eager to pay, especially when I get premium quality?
Let’s now look at my top 4 sources for premium quality, royalty-free solar themed images:
Pexels is often my number one source for royalty free images, especially those that are solar themed.
The good thing with Pexels is that, all the images featured on the site have an awesome resolution and are all premium quality. As a matter of fact, you’ll find it difficult to believe that you’re getting such awesome quality for free!
The best part of the Pexels reality is that, all photos on the site are COMPLETELY free to use – in any legal manner that you deem fit. Further, the photos are open and free for use if you desire them for either personal or commercial purposes.
Here’s their license statement, lifted directly from their site:
It’s hard to understand complex licenses that is why all photos on Pexels are licensed under the Creative Commons Zero (CC0) license. This means the pictures are completely free to be used for any legal purpose.
- The pictures are free for personal and even for commercial use.
- You can modify, copy and distribute the photos.
- All without asking for permission or setting a link to the source. So, attribution is not required.
The only restriction is that identifiable people may not appear in a bad light or in a way that they may find offensive, unless they give their consent.
As you can thus see, you have unlimited access to an arsenal of professional, premium quality pictures for free and not even attribution or credits are expressly required or demanded 🙂
Can it get better than this online?
Click here to access Pexels.com.
Pixabay is modeled after the reality of Pexels – except that it has much more to offer 🙂
Accordingly thus, instead of just plain photos, there is the option to also download vectors and art illustrations, ensuring that you get the very best options for your clean energy business and, as much as lies with you, ensure that leads that land on your work are converted awesomely.
Like Pexels too, Pixabay does not require any attribution and all the photos on the site, vectors and art illustrations are completely free to use – both for private and commercial purposes.
This is another gold-mine of just under a million visual impressions – to be used for the good of solar energy and other clean renewable energy causes.
Or simply, just how you please 🙂
What makes this site super awesome to use for the purposes of smart, professional royalty free images is that, photos can be searched/browsed by categories – and there are well over 18 major categories to choose from.
However, like Pexels, there’s a quick note on the Pixabay site that you should read and understood first:
Images and Videos on Pixabay are released under Creative Commons CC0. To the extent possible under law, uploaders of Pixabay have waived their copyright and related or neighboring rights to these Images and Videos. You are free to adapt and use them for commercial purposes without attributing the original author or source. Although not required, a link back to Pixabay is appreciated.
a) Images and Videos depicting identifiable persons may not be used for pornographic, unlawful or other immoral purposes, or in a way that can give a bad name to people, or to imply endorsement of products and services by those persons, brands, organisations, etc.
b) Since Pixabay does not require a written Model Release for each Image or Video that shows identifiable people, We cannot guarantee that You will be able to use the Content for any purpose You like.
c) Certain Images or Videos may be subject to additional copyrights, property rights, trademarks etc. and may require the consent of a third party or the license of these rights. Pixabay does not represent or make any warranties that it owns or licenses any of the mentioned, nor does it grant them.
While these terms are a little bit more stricter than what is obtainable when you go the Pexels route, they are essentially the same – and the images that they actually apply to are few and far between.
However, essentially (almost) every photo on the site is free for you to use in whatsoever manner, provided you’re used within legal boundaries.
To be certain however, always ensure that you check the requirements of each and every photo on the site before you use it.
Click here to access Pixabay.com.
3. Smart Shot
Personally, there is nothing that beats a good shot, taken from an equally great camera anyday or time!
Imagine driving on the freeway when the sun is setting – or coming across an impressive array of solar panels installed on a building or in a public place…
…if you’re thinking what I’m thinking and are as crazy as I am, you’ll have a smart, portable camera with you and will certainly do justice to the ‘solar issue’ under question.
Personally, I recommend the Canon EOS Rebel T6 Digital SLR Camera (the link opens to Amazon directly where you can take a proper look at the features of this wonders for yourself).
This camera is my personal favorite and I recommend it because:
- It is pretty easy to use – even a complete novice can get using it within minutes of identifying the basic buttons.
- The pictures this camera takes are high quality pictures, with awesome, jaw dropping resolutions. And, well out of this world, I’d add 🙂
- The camera also comes with basically all the accessories you’ll ever need to fire a great shot, solar related or not.
- The price is friendly…at least, you don’t need to break the bank to buy one.
- Finally, it is easy to carry, super portable and surprisingly light.
However, it is instructive to note that, when you’re taking shots for use on your solar energy blog, website, social media updates or for your clean business generally, kindly ensure that you have the permission of the owner of the property or piece you’re taking a photo of.
This will spare you (possible) embarrassment (in the present) and some annoying legal headaches in the future.
However, if you’re looking at a public property or nature, you’re free. Simply remove your camera, power on and click!
Once again, here’s the Canon camera I recommend: Canon EOS Rebel T6 Digital SLR Camera.
4. Product Website
Finally, the product website of the solar items you wish to feature on your social media updates, your solar energy business blog/website etc. can also be an awesome source for royalty free photos for your business.
Why this is not standard practice, it is nonetheless allowed when you’re reviewing products, comparing them or have mentioned them and want your readers to see what the photos actually look like.
However, beware that, any use beyond the ones expressly mentioned above will need express permission from the copyright holder of images.
However, in most cases, the use of such images is non-commercial and the issue of permission would not even arise in the first place.
See the screenshot directly above? See the shiny, big head that has almost completely gone bald because of constant exposure to the sun?
That’s the screenshot from my website’s homepage – the very website you’re now reading this piece on.
If you’re interested in hiring me as your solar energy writer, you’re free to use the image anywhere on your site, social media or anywhere you please without attributing any credit to me, whatsoever 🙂
What do you think?
Wrap Up: Premium Vs Royalty Free Images For Your Solar Energy Blog – Which Should You Pick & Why?
There are folks who swear by premium images…for them, if a photo has no price tag, then, its completely valueless.
There are also folks (right in the solar energy space) who see no reason why they should pay a penny for images, especially when they can scrap any image from Google, anytime they like.
Who, amongst these two extremes is right?
None…and then, all of them!
Confused? You shouldn’t be; it’s actually damn simple: use royalty free images when you can find them (and they’re of premium quality and, again, fit for the purpose you intend to put them to).
However, if you cannot find any, open you wallet and dole out some cash – not matter how huge (and unreasonable) you think it is. Your leads have a funny style – they always look for a reason to use the X button; don’t give them one!
Don’t want to bother with the decision? Then, why not hire a professional freelance writer to help and guide you through?