The demand for renewable energy is growing by the second. However, the distinct variant, solar, leads the way – by far.
As far back as 2014 (by the most recent records available), a relatively small country like Germany had installed and actually generated up to 38,250 Megawatts – enough to power millions of traditional homes and thousands of industries.
This picture wasn’t all promising initially though. As late as 2010, even the United States was hesitant about solar or its installation – owing to several and varied reasons, installation costs and outright ignorance being chief amongst them.
However, things are exceedingly bright now and the future of solar is without question, also exceedingly bright.
This means one thing: big business for solar energy companies and concerns.
Sadly, as an emerging industry, there are many challenges which solar businesses face – major amongst them is an overwhelming lack of appreciation/potential. This challenge can only be overcome by consistent marketing – and education; the primary task of copywriters and writers, especially of the freelance specie.
Unfortunately, it isn’t a smart move to hire the first freelance writer or copywriter that presents him/herself or the first one you come across as the CEO of a solar company or the HR Officer of a solar concern (that is, if you desire any meaningful results).
If you’re however interested in tangible results that can ensure awesome ROI for your investment, here are 5 points you must never miss.
Hire a Only a PROFESSIONAL Solar Freelance Writer or Copywriter
The word, ‘freelance writer’ has been abused and beaten to death today.
Anyone can wake up, brush up his/her teeth, run a WordPress installation and claim to be a writer. Or, more accurately, a freelance writer.
The awesome and interesting thing about these sort of ‘freelance writers’ is that, they are quite easy to spot – and avoid for good.
First, they have no niche – an indication of both cluelessness and acute hunger. Accordingly thus, they take on any gig they land, just to put a roof over their heads or make make ends meet. The result of the projects they handle? Pure catastrophe.
Second, being without a dedicated niche means also that, such writers are without the requisite expertise to deliver an awesome ROI on your investment. Or, how can you ensure an impressive ROI when the writer(s) you hire to convert your leads to clients fail woefully at the task due to inexperience and poor knowledge of the industry?
Finally, getting a non dedicated professional also means that, aside hiring someone to tackle your words and copies for you, you will also spend an unhealthy amount to time teaching them what to do, how to do it or else, correcting their output yourself, directly. Now, if you have time on your hands as a manager, why not simply do the work yourself and save some bucks outrightly?
Now, here’s the summary: if anyone is going to be writing for your solar energy business or company, that person should be a professional in the business of solar energy; preferably one who also uses solar energy, knows the difference between between a poly and mono panel, understands concepts such as net metering and can discuss inverters and portable solar generators…not some freelance writer who does not appreciate the difference between AC and DC 🙂
Take a Good Look at the Portfolio of the Soar Energy Copywriter you’re Hiring
A true freelance writer has a professional portfolio – an impressive one.
From this portfolio, various samples of work, relating to alternative energy generally and solar energy in particular are both sampled and made manifest. The portfolio page also makes it apparent if the said solar freelance writer understands the business of conversion, or turning raw numbers/cold visits into hard cash and awesome ROI.
The portfolio also tells a unique story: the experience, command and general acceptance such a freelance writer commands within the industry.
The logic here is quite simple: if authoritative publications and other reputable sites/blogs with tons of readers already feature your prospective writer, the success rate and ultimate return on investment when you decide to order such services as guest blogging or link building is without question. This is in addition to the clear expertise already demonstrated – the expertise you are pretty sure will soon be yours.
The point? Before you click on the hire me page, take a look at the portfolio page first…what you see there cannot vary much from what you should actually expect, given that only the best is featured on such a page.
Get this right and you are certainly on the right path to hiring an impressive alternative energy writer. Miss it, you have already missed the entire world!
Don’t Forget the Blog of your Alternative Energy Writer
The direct blog of the prospective freelance writer you wish to engage for your writing is something you must never forget, even a hurry, to peruse.
The reasons are three (3), basically:
- Freelance writers are usually under no strain or pressure to produce the best for their blogs (as against their portfolio content). Here, thus, you are more likely to see the true strengths – or weaknesses your prospective writer possess.
- A blog gives you, as a hirer of writing talent, a unique idea how consistent and dedicated a prospective writer is. A writer who cannot even keep his/her own blog or does not update is clearly a bad omen, an omen you cannot ignore since the tasks he/she will be performing for you will be related either directly or indirectly to blogging.
- Finally, a blog is a first-hand assurance of the style of the solar freelance writer you wish to engage. If the style you see on the writer’s platform does not impress you, the chances of anything impressing you afterwards is quite slim. Really.
Final words: never hire an alternative energy freelance writer who does not blog; be careful with those whose consistency and style leaves a ton to be desired; only hire those that run awesome blogs (with great, valuable content), are consistent and importantly, write and communicate in a language and tone you are completely comfortable with – the tone your audience also appreciates.
Contact at Least 1 Past Client of the Prospective Solar Energy Writer, if Possible
People fake reviews, all the time – and freelance writers are no exception.
As a matter of fact, more than half the reviews you see online on a daily basis are either plainly false or are outrightly manipulated – or skewed in favor of the entity liable to benefit if you act positively on the said reviews.
If you are to act – like the smart solar boss that you really are, this is a point you must take utterly serious and act on with the alacrity it rightly deserves: independently verify the testimonials on the site of the freelance writer you intend to hire.
Contact the persons mentioned, be courteous and ask nicely how their experience with the particular writer in question went. While not all you contact with respond, if you ask nicely, more than 75% will reply – and you will certainly get an idea of the writer you are about to deal with.
However, to avoid wasting your clearly precious time, generic ‘reviews’ should be avoided. By generic reviews, it is meant the type and manner that are not verifiable – or would have easily been crafted by the writer in question directly.
Get independent reviews from third parties who the solar writer in question has offered writing services for in the past and you are not far from getting the perfect writer – provided the results are excellent and speak of the writer in a fashion you approve of, as a hirer.
Match your Chosen Solar Freelance Writer with his/her Ability
There are solar energy writers; and there are also solar energy writers.
What differentiates the former from the latter isn’t much – as you may have rightly guessed. It is actually simple and for many, inconsequential.
However, for the smart solar energy CEO, getting the best writer for a particular job hinges largely on getting this singular point right: the passion of the writer and his/her inherent strengths.
This should not confuse you: I’ll explain in a moment…
Many a freelance writer would appreciate a gig that implicates a Press release – only because it will pay higher and maybe, get him/her a new gadget or toy. However, the truth may be less pleasant; such a writer may not be interested at all in the technicalities that make a great press release and accordingly, will not produce a great release for the Press, if offered the chance.
You would want to avoid such a scenario well beforehand…
The smartest of ways, of course, remain:
- Taking a look at the samples offered on the portfolio page &
- The overall style and sophistication the blog of such a writer lays bare.
…there is no greater way to go about this point than observing and religiously following the two points above.
What to Ignore When Hiring a Solar Energy Writer
Having taken a deep and comprehensive look at what you need to take a careful look at when you’re looking for who to tackle your solar freelance copies, its time to look at some irrelevant and nasty factors you need to ignore.
Nationality: The nationality of your prospective freelance writer doesn’t mean anything. More than once, I have witnessed a sad situation where an awesome opportunity passed by because the issue of nationality came in.
Every country (or continent for that matter), has a plethora of fine writers – irrespective of the fact that they are ‘native English speakers’ or not. Your task is thus to look for such writers and not bother whether they are actually of the same nationality with you or not.
Age: In this age and day, many a hirer of freelance writers still believe that, the older the writer, the better.
This is completely false as there is no evidence backing it up.
However, instead of imagining that a grey and completed bald head is a better option than a fresh, 18 year old lad, it would be wiser to put experience right in front of age and ask to see what a writer has to offer first, before making the all important decision whether to hire or not.
Doing anything otherwise will not only go against the tenets of wisdom, it will also prove counter productive both in the short and long run.
Certifications: Many CEOs today hold onto the old practice of insisting that their writers actually have ‘solar certifications’ (whatever that means) and show evidence of same.
While this is done with the best intentions, it is clearly counter-productive, especially when the writing and portfolio of such a writer speaks volumes of his/her ability.
It is thus not a wise move to insist that an alternative energy writer be a solar engineer or be certified by some solar/alternative energy institute.
The best solar energy writers do not have any such certifications (and rely more on the power of their experience and what it has taught them than mere sheets of paper); writers with the certifications, unfortunately, make terrible writers – most of the time.
Which do you prefer as an expert who really desires results?
How bad do you Need a Damn Good Solar Energy Writer who can Deliver the Goods?
Wait – we are not talking writing 500 word blog posts here 🙂
I’m interested in how bad you really need a badass solar energy writer who can write kick ass content, convert cold leads into happy, paying clients and more importantly, handle tasks ranging from blog posts/social media account management to writing White Papers and Press Releases in the most masterful and professional manner?
Luckily, you have him right in front of you…
If you’re looking for the best solar energy writer there is today, you don’t really need to bother further than this. Let’s talk.