If you start a solar energy business or company today, there a plethora of things you’ll need fixed – content being one of the very first and perhaps, the most important.
However, with the realization that you need a dedicated content writer/copywriter versed in solar energy and its nitty gritty, another challenge pops right up: should you go the freelance route or should you hire regular 9-5 staff to do the writing and copywriting?
Or, this might be your current predicament as a solar energy business owner or company CEO: you have hitherto hired in-house solar energy writers but are bothered that their productivity and overall ROI isn’t worth the pay they take home…
You thus begin to think: what if I tried working with freelance writers instead?
Or, yet still, you started working with solar energy freelance writers at the beginning but as time went on, you gradually did not see much need to keep up with this model and are at the moment thinking about going the in-house route.
If any of the above describes your current reality, grab a bottle of beer and rest – I’m about to spill out all the facts and details necessary to help you make the right decision – one that will also inspire productivity and a pretty ROI.
However, before I proceed, let’s look at an important bit of reality.
First Things First: Does your Business/Company Need the Services of a Solar Energy Writer in the First Place?
Before you even bother about the fact in question here or get your brain heated as to whether you should go with an in-house team of writers or rely on dedicated freelance professionals, it is worth asking this very important question: does your business need the services of a solar energy writer in the first place?
While this question, for the seasoned solar businessman, is akin to asking if a wrestler needs good (and adequate food) to function properly or an EV needs a good charge to run, for the newbie, it may well be the most important and defining question of the year.
It is thus for the newbie (who this question still rings relevant) that I’m dedicating time below to sufficiently answer the question and dispel any doubts that may be cropping – or have already cropped up.
My answer is a huge, big and impressive ‘YES’ – irrespective of what you’re looking to offer or are creating/manufacturing. Here are 7 solid reasons, backed up by authority you can look at.
First, you need a website to show the world what you’re offering, give new Leads what to look at and importantly, an opportunity to convert.
This, sadly, cannot happen on the scale you’ll love, in this century, without a website. The content of such a website, first and foremost, must be written by a copywriter, who is versed in the solar energy space.
If, you’re a little bit old schooled – or would prefer that your brand new shiny solar energy company runs without a website, you should take a look at this article The Guardian has on why your business needs a website.
Second, today, a static website is simply not a enough – something that was well sufficient, about 10 years back.
To make good use of your online estate, your solar energy website, you’ll need to attach a blog to it and update the blog with helpful, fresh and current information about your products, services, offerings and maybe, news about the solar energy industry that might be of interest to your Leads and the casual visitors you intend to convert into fanatical paying customers and recurrent clients.
This way, you’ll not only attract fresh Leads, you’ll also rank high in the SERPs for your target keywords and importantly, accrue these benefits of business blogging as well.
The important bit? Solar energy writers will need to maintain your business blog for you and keep an impressive/dedicated schedule while doing so.
Or, your business is as well doomed online.
Unfortunately, the art of crafting awesome social media compliant updates and engaging prospective Leads/customers online in a manner that is likely to result in conversions and sales is something most businesses/companies never manage to get right.
This is where the services of a dedicated solar energy writer who knows what he/she is doing comes right in.
Versed in the field, such a writer will have the very important task of updating the various social media channels of the business/company and importantly, ensuring that every opportunity to engage/convert is properly maximized to the over- all benefit of the business entity.
Fourth, in today’s business world, merely having a great website and blogging frequently is no guarantee that the search engines will rank your content up in the SERPs where your potential customers/clients will easily see your business when they run a search query relating to what your company has to offer.
To show up in the SERPs for search keywords related to your business often, you’ll need to build up quality, relevant and authoritative in-bound links pointing back to your business website, since links are still an important ranking factor.
The best (and easiest way) to build such links, fortunately, is via guest blogging, a service that will rely on the expertise and dexterity of writers who are knowledgeable in the solar energy field and the art of publishing such guest entries on authoritative and relevant (niche and authority) sites.
Fifth, to run a successful version of your business online, you’ll need to capture the details of Leads and as much as depends on you, also capture the details of casual visitors who land on your blog/website.
These details (especially the email address) can subsequently be used to contact the Leads, follow up and ensure awesome, sweet conversion.
If the Lead took an action or started the buying process on your website or blog, their email address will be used to enhance the conclusive deal closing.
However, how do you get Leads and casual visitors to even part with their personal details, especially, their email addresses?
The most effective strategy is to deploy the use of giveaways such as eBooks, special reports or case studies – all ‘ethical bribes’ that will entice your ideal customers and clients to hop in.
Fortunately, it is solar energy writers that will have the task/responsibility of putting such together; irrespective of the fact that they are freelance or in-house.
Sixth, after obtaining the contact details of your prospective customers/clients via an ethical bribe as covered immediately above, you’ll need to keep in touch with them and offer them consistent value that will prove to be so awesome that unsubscribing away won’t be an option.
This can only be achieved via sending newsletters and other engaging communication that can only be written by writers who are experienced enough in the solar energy niche to know what the audience in it appreciates.
Finally, product descriptions and service offers need the excellent skills of a competent solar energy copywriter to ensure that they are enticing enough to ensure that someone actually opens up a wallet or purse and pays up.
This is something that is so germane that, if you miss out on, you’ve missed out on the whole basis of your business.
Or, what is business without willing and able clients/customers who are desirous on spending money on the offers the company lashes out?
Fortunately, this too is something that can be handled brilliantly by a dedicated solar energy copywriter – and not anyone else.
This part, certainly the most importantly reason why you need a writer on on your payroll, cannot be handled by just anyone: he/she must not just be a solar ‘writer’ but must also double as a solar energy ‘copywriter’.
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Now that you’ve seen clearly in the 7 points above that a solar energy business/company cannot productively deny the value of writers in their business dealings, let’s make progress and see what it really means to either go the freelance route or opt for the dedicated in-house style.
Who is a Freelance Solar Energy Writer?
A freelance writer is a professional, often dedicated to a niche who writes a plethora of copy types (or focuses just on one variant) for clients.
However, he/she is not under the direct employment of any one client (though, it is possible to offer exclusive service to a single client after making prior arrangements).
This means that, overall, a freelance writer can write for anyone he/she chooses and importantly, is free to take on clients that match his/her talents according to his/her prevailing calendar.
The payment of a solar energy writer is dependent on an actual task that he/she handles for a client. With this model, the client is not under any obligation to pay the freelance writer any fixed salary or any wages outside the strict requirement of the copy content.
Advantages of a Clean Energy Freelance Writer
If you’re reading this entry and have reached this line, it is clear that you’re really concerned about the solar energy freelance vs in-house writer debate.
To make things easier for you and help you choose smartly, here are the top advantages of going the freelance route:
1. The Reality of Getting the Best Writer Money can Afford 🙂
If you want to get the best writer money can afford, there is really no choice – or option: you need to go the freelance route. The reasons are as many as they are varied:
- Working freelance, a writer can easily earn 10x what one employer can pay. Why would a very good writer decide to commit to one employer when he/she is certain that the outside world is 10x more lucrative?
- A freelance writer needs to be damn good in order to survive the stiff competition in the solar energy space. Unfortunately, such stiff competition that produces super awesome results does not exist in the in-house scenario (at least, not after the hiring process).
- Finally, the willingness to please (by being a better writer) is what drives all freelance writers, whether solar energy focused or not. The net results is usually an exceptionally awesome copy. Sadly, the complacency of a steady paycheck usually makes in-house writers to relax – doing the bare minimum to justify their salaries/pecks of office.
As you can see for yourself, when it comes to quality, be rest assured that you cannot beat the freelance writer…afterall, it is the innate desire to excel that pushes normal writers to see expression in the freelance fashion.
2. Escape from Monthly/Weekly Salaries, Allowances & All Unnecessary Bills
A solar energy freelance writer is only paid per project – or on agreed upon terms that both parties are comfortable with.
This means that, if you do not have ongoing work that require putting down, you save money and as a matter of fact, do not need to pay anyone for anything.
The payment scheme saves you a lot of money, especially during dry spells when you literally have no need for copy – or your need is far less than the monthly salary of a typical in-house solar energy writer.
If you’re thinking fast, you’ll already have ideas for the money you’ll save via going the freelance route 🙂
3. Assurance that the Manner of Copy you Need will Always be Delivered
Some in-house solar energy writers are damn good, no doubt. However, the sad reality is that, no writer on earth is 100% perfect.
This means that, some writers have their strength in blog posts, others in product descriptions. Still, some have their strengths buried in raw copy while other only exhibit their genius when they are drafting newsletters.
Yet still, others prefer reports , eBooks or strictly technical writing – the manner only industry professionals will appreciate.
When you go the freelance route, you’re able to pick your writers carefully, taking note of the strengths and weaknesses of each and retaining them based on their various strengths and calling on them to serve you only when you have the needs that are suited to their unique strengths.
This way, you easily get the best copy that even bigger players in your industry will marvel at…a reality that is well impossible when you choose to retain the services of 1 or 2 in-house writers in your solar energy company, firm or business.
4. Freedom from ‘Nasty’ Characters you’ll Rather not Deal with Directly
Let’s be sincere: there are some folks that you’ll rather not share an office with – irrespective of their genius or talent: it’s as simple as that.
Then again, there are others that you can hardly tolerate – especially when they are so awkward, have sad habits that annoy you or are insistent on things you’ll rather avoid.
In such instances, you do not need to face such folks face-to-face or even meet them on a daily basis – even though they work for your benefit (when you follow the freelance model).
This means one thing and one thing alone: the best of people without their sad, bad bits 🙂
Now, who doesn’t appreciate this?
5. Flexibility to Hire Another Writer in the Event of a Mishap or Poor Delivery
No matter how careful you plan or how meticulous you have been when it comes to the execution of your copy, sh*t happens – and when it does, you better be prepared or you’ll be in a real mess.
- Your regular in-house guy may fall sick and completely be unable to finish that first draft.
- Your trusted in-house writer may also be going through personal challenges like the death of a spouse or a divorce, rendering him/her incapable of crafting any brilliant copies.
- Your hitherto reliable in-house writer may decide to give you a short notice and hop over to your competitor or decide to switch career or
- Simply churn out sub-par quality for reasons that you cannot understand – even with very hard thinking.
When any of these happens, you’re in for the challenge of a lifetime; that is, if you opted for the in-house model of sourcing your copies.
However, with reliance on the freelance model, you’ll only need to look right over to the next freelance writer and get what you need done as quickly as possible.
…and, this reality holds even if it’s Christmas day!
Instances Where a Freelance Writer is Perfect for your Business
After laying out the advantages of a solar energy freelance writer over an in-house solar energy writer, you’re probably debating whether it is right to tow the freelance path 🙂
To help you decide, here are instances where it makes 100% sense to choose a freelance writer over a conventional in-house staff writer:
- When you’re starting out in business/floating a new solar energy company or firm and cannot afford to waste a penny – unnecessarily.
- A freelance solar energy writer also makes a lot of sense (as against an in-house solution) when you are really desirous of getting the best copy there is to be got and cannot manage any second-grade copy.
- Going the freelance route also makes perfect sense when you’re dead serious with your solar energy business and cannot afford to have any excuse for non-delivery of your copies.
- If you’re someone that appreciates the fact that persons are variously gifted and always desire to bring out those unique gifts in them, you’ll really have no other option than to go the freelance route.
- Finally, if you’re a business owner who does not appreciate office politics, are an introvert or generally see no reason why you should be bothered with the sad part of human beings, your best option is to avoid all these trivialities by opting for a freelance solar energy writer.
What Does it Mean to Hire an In-House Solar Energy Writer?
On the other hand, in-house writers are also professionals who are versed in copy – and for the solar energy niche, they are professionals versed in the solar energy industry.
However, they are not free to work for anyone they please because of a present engagement with a particular employer (who could be either in the solar products or services department).
What this means is that, an in-house solar energy writer is hooked to a 9-5 job – and handles ALL the copies of his/her employer.
The employer on the other hand (most likely you, the reader of this piece), is tasked with the responsibility of treating the employee to all the pecks his/her office demands and paying him/her on a constant, steady basis – whether there is work executed for the month/week in question or not.
Advantages of an In-House Solar Energy Writer
A freelance solar energy writer has a lot of advantages. However, that does not mean that there are no advantages when you opt for the in-house route.
Here are the most prominent:
1. Direct Staff Control
Working with freelance writers – especially if they are many (and are handling more than a single project for you) could be tasking, especially, if you’re not used to seeking – and getting help online.
It turns out worse when the freelance writers you’re dealing with aren’t professionals or are new on the job.
All these can be brilliantly avoided if you simply hire a bunch of in-house staff writers and exert direct staff control over them.
2. Savings on Bulk Copies
The ideal and appeal of saving for your copies cut both sides: it cuts from the angle of hiring freelance writers and also cuts (sharply) when you choose to go the in-house route.
As for how this principle operates against retaining in-house staff writers, we have already taken care of that in the previous section.
As a retainer of the services of in-house solar energy writers, you can also save costs, especially if you’re currently publishing on a massive scale.
Accordingly thus, if you have, more than say, 100 pieces of content to write in a month, going the in-house route would certainly prove to be a cheaper option – since writers in such employments are usually paid in a fixed fashion at the end of the month, irrespective of the work load they actually handle.
3. Assurance of a Writer – Irrespective of the Type of Copy
Finally, employing permanent staff for the purpose of handling your writing tasks brings the assurance that you’ll always have a writer for your solar energy copies – irrespective of the manner of copies you need written.
This is because, once you pay a writer, he/she has no option but to do your bidding, even if its a piece of writing that is better left unwritten – or would be rejected by other (freelance) writers.
The results, may in truth, be truly horrible.
However, the sum reality is that, as a boss, you’re guaranteed that a writer will always be around to write whatever you order. Or, whatever actually catches your fancy 🙂
This, if not for anything, this is a good feeling and for some business owners, even bothers on ‘great’.
Instances Where an In-House Solar Energy Writer is Perfect
I’ve shown you what it means to retain the services of professional solar energy in-house writers.
Now, let’s see what circumstances ensure that this actually makes perfect sense:
- If your business needs more copies written than it has the budget to pay for it all individually, going by way of in-house writers will certainly save your business some bucks.
- If you’re a business owner that loves to see as your workers actually work, see the bits before they’re finished and actively contribute to putting the ‘pieces of the puzzles’ together, then, opting the in-house style will suite your temperament better.
- An array of in-house staff writers will also make sense if you’re a business owner/CEO who loves the ‘assurance’ of ‘physical staff’ and does not trust the internet. Further, if you’re more than 60 years and imagine that the internet is where all the bad guys guys in the world go to take tea, you’re better off physically interviewing your writers and seating them in nice cubicles where you’re certain they will remain good 🙂
- Finally, if you hate technology, do not understand the internet or have problems checking your mails, you’re better off with an array of in-house staff writers than virtual, freelance ones.
Wrap Up: Which Category of Writers are Best Suited for your Solar Energy Business Concern?
I you simple plain ask me – and are interested in what I think, I’ll tell you straight forward that working with a solar energy freelance writer beats working with an in-house writer or team of writers under your monthly or weekly pay.
However, if I hold this position, I’ll instantly be accused of being biased – being a dedicated freelance solar energy writer who would never bother with the in-house style 🙂
So, what’s my conclusion and advice to you?
Simple: take a look at the advantages of each of the models and pay particular attention to the sections where I indicated that such a model will be perfect for your solar energy business/company (if certain facts/basics are in place).
The answer will flash right in your face and you’ll make the smartest of decisions, based on your actual needs and current business reality.
Now, go, trust in your guts (or business acumen, if you like).